What features could New Engen add to its performance reporting dashboard to provide more actionable insights for clients?

Introduction

To improve New Engen's performance reporting dashboard, we need to focus on providing more actionable insights for clients. This involves enhancing the existing features and potentially introducing new ones that will empower clients to make data-driven decisions effectively. I'll outline a structured approach to tackle this product improvement challenge.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary use cases for the dashboard. Could you help me understand what are the top 3 actions clients typically take after reviewing their performance reports?

Why it matters: This will help us prioritize which insights are most actionable. Expected answer: Clients typically adjust ad spend, modify targeting parameters, and refine creative elements. Impact on approach: We'd focus on features that directly support these key actions.

• Considering user behavior, I'm curious about how frequently clients interact with the dashboard. What's the average session frequency and duration for our most engaged users?

Why it matters: This informs the level of depth and complexity we can introduce in new features. Expected answer: Power users check the dashboard daily, with sessions lasting 15-20 minutes. Impact on approach: We could consider more advanced, in-depth analytics features for frequent users.

• Thinking about pain points and market position, how does our current dashboard compare to competitors in terms of client satisfaction and feature set?

Why it matters: Helps identify gaps and opportunities for differentiation. Expected answer: We're competitive but lacking in some advanced visualization options. Impact on approach: We might prioritize enhancing data visualization capabilities.

• Regarding company alignment, what are the key business metrics New Engen is aiming to improve through these dashboard enhancements?

Why it matters: Ensures our product improvements align with overall company goals. Expected answer: Increasing client retention and upselling premium features. Impact on approach: We'd focus on features that demonstrate clear ROI and encourage feature adoption.