What features could we add to Octopus Energy's smart meters to make them more valuable for customers?

Introduction

To improve Octopus Energy's smart meters and make them more valuable for customers, we need to focus on enhancing their functionality, user experience, and integration with broader energy management systems. I'll outline a strategic approach to identify key user segments, analyze pain points, and propose innovative solutions that align with both customer needs and Octopus Energy's business objectives.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current smart meter adoption rate. Could you share insights on the percentage of Octopus Energy customers currently using smart meters?

Why it matters: Determines if we should focus on adoption or enhancement features Expected answer: 60-70% adoption rate Impact on approach: Higher adoption would shift focus to advanced features, lower would prioritize onboarding and basic functionality

• Considering user behavior, I'm curious about how frequently customers interact with their smart meter data. What's the average engagement frequency we're seeing?

Why it matters: Influences the type of features we might prioritize Expected answer: Weekly engagement for most users Impact on approach: Higher frequency might lead to real-time features, lower to summary-based improvements

• Regarding pain points, I'm wondering about the most common customer support issues related to smart meters. What are the top 3 complaints we're receiving?

Why it matters: Directly informs our pain point analysis and solution generation Expected answer: Difficulty understanding data, connectivity issues, inaccurate readings Impact on approach: Would focus solutions on user education, reliability, and accuracy improvements

• Considering company alignment, how does improving smart meters tie into Octopus Energy's broader strategy for renewable energy integration and customer empowerment?

Why it matters: Ensures our improvements align with company goals Expected answer: Critical for enabling dynamic pricing and demand response programs Impact on approach: Would prioritize features that support grid flexibility and customer participation in energy markets