Introduction
To improve Oddity's SpoiledChild skincare line for anti-aging concerns, we need to analyze the current product offerings, understand user needs, and identify innovative features that can address these concerns more effectively. I'll approach this by examining user segments, pain points, and potential solutions, ultimately prioritizing features that can make the most significant impact.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the specific needs and preferences of our core users Expected answer: Women aged 35-55 concerned about early signs of aging Impact on approach: Would tailor solutions to address specific concerns of this age group
Why it matters: Helps identify areas of strength and potential gaps in the product range Expected answer: A serum and night cream are bestsellers, used in a nightly routine Impact on approach: Would focus on complementing or enhancing these core products
Why it matters: Informs how new features can reinforce or evolve the brand's unique selling proposition Expected answer: Focus on natural ingredients and personalized skincare routines Impact on approach: Would explore features that further personalization and natural ingredient benefits
Why it matters: Identifies potential areas for innovation that align with market demands Expected answer: Interest in AI-driven skincare analysis and sustainable packaging Impact on approach: Would investigate how to incorporate these trends into new features
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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