What features could Oddity add to its SpoiledChild skincare line to better address anti-aging concerns?

Introduction

To improve Oddity's SpoiledChild skincare line for anti-aging concerns, we need to analyze the current product offerings, understand user needs, and identify innovative features that can address these concerns more effectively. I'll approach this by examining user segments, pain points, and potential solutions, ultimately prioritizing features that can make the most significant impact.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking SpoiledChild might be targeting a specific age group. Could you provide more information about the primary target audience for the anti-aging line?

Why it matters: Determines the specific needs and preferences of our core users Expected answer: Women aged 35-55 concerned about early signs of aging Impact on approach: Would tailor solutions to address specific concerns of this age group

• Considering user behavior, I'm curious about the current product lineup. What are the most popular products in the SpoiledChild anti-aging line, and how do customers typically use them?

Why it matters: Helps identify areas of strength and potential gaps in the product range Expected answer: A serum and night cream are bestsellers, used in a nightly routine Impact on approach: Would focus on complementing or enhancing these core products

• Examining pain points and market position, how does SpoiledChild currently differentiate itself from competitors in the anti-aging space?

Why it matters: Informs how new features can reinforce or evolve the brand's unique selling proposition Expected answer: Focus on natural ingredients and personalized skincare routines Impact on approach: Would explore features that further personalization and natural ingredient benefits

• Considering external factors, what emerging trends or technologies in skincare are customers showing interest in?

Why it matters: Identifies potential areas for innovation that align with market demands Expected answer: Interest in AI-driven skincare analysis and sustainable packaging Impact on approach: Would investigate how to incorporate these trends into new features