What features could be added to OfferZen's salary reports to make them more valuable for both job seekers and employers?

Introduction

To improve OfferZen's salary reports and make them more valuable for both job seekers and employers, we need to consider enhancing the features that provide actionable insights and foster better decision-making in the job market. I'll approach this challenge by first clarifying the current context, then analyzing user segments and pain points, before proposing and evaluating potential solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking OfferZen's salary reports might be a critical tool for market transparency. Could you help me understand the primary use cases and key features of these reports currently?

Why it matters: Determines the baseline functionality we're improving upon Expected answer: Salary ranges by role, experience level, and location Impact on approach: Would focus on expanding data granularity or adding new dimensions

• Considering user behavior, I'm curious about how frequently these reports are accessed and by whom. Can you share any insights on the usage patterns of job seekers versus employers?

Why it matters: Helps prioritize features based on user engagement Expected answer: Job seekers access more frequently, employers less so but for longer sessions Impact on approach: May lead to tailored features for each user type

• Regarding pain points and market position, how does OfferZen's salary data compare to competitors in terms of accuracy and comprehensiveness?

Why it matters: Identifies areas for competitive differentiation Expected answer: Good accuracy but room for improvement in data breadth Impact on approach: Could focus on expanding data sources or improving data validation

• Thinking about the product lifecycle, where would you say the salary reports feature is currently, and what key metrics are driving this improvement initiative?

Why it matters: Determines if we optimize for growth, retention, or monetization Expected answer: Growth phase, focusing on user acquisition and engagement Impact on approach: Would prioritize features that drive viral sharing and repeat usage