What features could OPPO add to its ColorOS operating system to make it more user-friendly for elderly customers?

Introduction

To improve OPPO's ColorOS operating system for elderly customers, we need to focus on enhancing usability, accessibility, and overall user experience. I'll outline a strategic approach to identify key pain points and propose innovative solutions that cater specifically to the needs of older users.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the specific age range we're targeting. Could you clarify what age group we consider "elderly" for this improvement initiative?

Why it matters: Different age groups within the elderly population may have varying needs and tech-savviness levels. Expected answer: 65 years and older Impact on approach: Would tailor features to address age-related physical and cognitive changes

• Considering user behavior, I'm curious about the current adoption rate of ColorOS among elderly users. Do we have data on the percentage of elderly customers using OPPO devices with ColorOS?

Why it matters: Helps determine if we're focusing on retention or acquisition of elderly users Expected answer: Currently, 15% of OPPO users are 65+ Impact on approach: Would prioritize features that improve retention and word-of-mouth recommendations

• Regarding pain points, I'm wondering about the most common support issues reported by elderly users. Can you share the top 3 customer service complaints from this demographic?

Why it matters: Identifies immediate areas for improvement Expected answer: Difficulty with text size, complex menu navigation, and accidental touches Impact on approach: Would focus on accessibility features and simplified UI elements

• Considering external factors, I'm interested in how OPPO's competitors are addressing elderly users' needs. Are there any standout features from other Android or iOS devices that are particularly popular among older users?

Why it matters: Helps benchmark our solutions against industry standards Expected answer: Voice commands, emergency SOS features, and simplified home screens are popular Impact on approach: Would consider implementing similar features with unique OPPO enhancements