Introduction
To improve Paga's agent network and increase accessibility, we need to analyze the current system, identify pain points, and develop strategic solutions. I'll approach this by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success. Let's dive in.
Step 1
Clarifying Questions
Why it matters: This helps us understand if we need to focus on expanding the network or optimizing existing agents. Expected answer: Around 50,000 agents, primarily concentrated in urban areas. Impact on approach: If urban-centric, we'd focus on rural expansion; if well-distributed, we'd focus on efficiency.
Why it matters: Identifies areas for improvement and potential new services. Expected answer: Cash deposits/withdrawals, bill payments, and money transfers. Impact on approach: We'd prioritize improving these core services or expanding into adjacent areas.
Why it matters: Indicates overall satisfaction and areas needing immediate attention. Expected answer: NPS of 30, with a slight decline over the past year. Impact on approach: A declining NPS would shift focus to addressing major pain points quickly.
Why it matters: Aligns our improvement efforts with company goals. Expected answer: Transaction volume, agent retention rate, and new user acquisition. Impact on approach: Would help prioritize solutions that directly impact these KPIs.
Tip
I'd like to take a minute to organize my thoughts before moving to the next step. Is that alright with you?
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