What features could make Pintu's mobile app more user-friendly for beginners?

Introduction

To make Pintu's mobile app more user-friendly for beginners, we need to focus on simplifying the onboarding process, enhancing educational features, and improving the overall user interface. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points before proposing and evaluating solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Pintu might be targeting a younger, tech-savvy audience new to cryptocurrency. Could you help me understand the primary user demographics and their level of familiarity with crypto trading?

Why it matters: Determines the complexity level of features and educational content needed. Expected answer: Primarily millennials and Gen Z with basic understanding of crypto. Impact on approach: Would focus on intuitive UI and intermediate-level educational content.

• Considering user behavior, I'm curious about the most common actions beginners take when first using the app. What are the top 3-5 features or actions new users typically engage with?

Why it matters: Helps prioritize which features to simplify or highlight for beginners. Expected answer: Account creation, wallet funding, and basic trading actions. Impact on approach: Would focus on streamlining these core actions for new users.

• Regarding product lifecycle, I'm seeing this as potentially being in a growth phase. Can you share where Pintu stands in terms of user acquisition and retention, and what key metrics are driving this improvement initiative?

Why it matters: Determines if we optimize for acquisition or retention. Expected answer: Strong acquisition but struggling with retention of new users. Impact on approach: Would focus on features that encourage continued engagement and learning.

• Considering the competitive landscape, how does Pintu currently differentiate itself from other crypto trading apps in the market?

Why it matters: Helps maintain and enhance Pintu's unique value proposition. Expected answer: User-friendly interface and local market focus. Impact on approach: Would build on these strengths while addressing beginner needs.