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Product Management Strategy Question: Improving real-world data feature in healthcare for enhanced patient engagement
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Nextsprints

Updated Dec 1, 2024

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How can we improve the Real World Data feature in healthcare. Focus on patient engagement.

Product Improvement Hard Member-only
Product Strategy User Research Data Analysis Healthcare Health Tech Digital Health
User Experience Product Strategy Data Analytics Healthcare Technology Patient Engagement

Introduction

To improve the Real World Data feature in healthcare with a focus on patient engagement, we need to analyze the current state of the feature, identify key pain points, and develop innovative solutions that enhance patient interaction and data utilization. I'll approach this challenge systematically, starting with clarifying questions to ensure we have a comprehensive understanding of the product context.

Step 1

Clarifying Questions (5 mins)

  • Looking at the healthcare context, I'm thinking about the specific types of real-world data we're collecting. Could you elaborate on the primary data sources and types of information gathered through this feature?

Why it matters: Determines the scope and potential of patient engagement opportunities Expected answer: Data sources include electronic health records, wearables, and patient-reported outcomes Impact on approach: Would focus on integrating diverse data sources and making them actionable for patients

  • Considering the current user base, I'm curious about the adoption rate and active usage of the Real World Data feature. Can you share some insights on user engagement metrics and any patterns you've observed?

Why it matters: Helps identify areas of low engagement and potential improvement Expected answer: Moderate adoption with higher engagement among chronic disease patients Impact on approach: Would prioritize features that cater to high-engagement user groups and address barriers for others

  • Given the sensitive nature of healthcare data, I'm interested in understanding the current data privacy measures and patient control over their information. How much autonomy do patients currently have in managing their data within the feature?

Why it matters: Crucial for building trust and ensuring compliance with healthcare regulations Expected answer: Basic privacy controls with limited patient data management capabilities Impact on approach: Would focus on enhancing data transparency and patient control as key engagement drivers

  • Considering the broader healthcare ecosystem, I'm wondering about the integration of this feature with other healthcare services or providers. How interoperable is the Real World Data feature with external systems?

Why it matters: Determines the potential for creating a more comprehensive and valuable patient experience Expected answer: Limited interoperability with some major healthcare systems Impact on approach: Would explore ways to expand integration capabilities to increase utility for patients and providers

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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