What innovative features could SAG-AFTRA add to its online casting directory to help actors stand out to casting directors?

Introduction

To improve SAG-AFTRA's online casting directory and help actors stand out to casting directors, we need to innovate with features that showcase talent effectively and streamline the casting process. I'll analyze the current landscape, identify key user segments and pain points, and propose innovative solutions to enhance the platform's value for both actors and casting directors.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary users and their interaction patterns. Could you tell me more about the current user base of the SAG-AFTRA online casting directory? Specifically, what's the split between actors and casting directors, and how frequently do they engage with the platform?

Why it matters: Understanding user composition and engagement helps prioritize features for different user groups. Expected answer: 70% actors, 30% casting directors; actors log in weekly, directors daily. Impact on approach: Would focus on features that benefit both groups, with emphasis on daily active users.

• Considering the product lifecycle, I'm curious about the current stage and key metrics. Where does the SAG-AFTRA online casting directory stand in terms of market penetration and what are the primary growth metrics you're tracking?

Why it matters: Determines if we should focus on acquisition, engagement, or retention strategies. Expected answer: Mature product with high market share, focusing on engagement and modernization. Impact on approach: Would prioritize innovative features to increase user satisfaction and time spent on platform.

• Thinking about external factors, I'm interested in the competitive landscape. How does the SAG-AFTRA directory compare to other casting platforms in terms of features and market share?

Why it matters: Identifies gaps in the market and opportunities for differentiation. Expected answer: Leading platform but facing competition from tech-savvy startups. Impact on approach: Would focus on leveraging SAG-AFTRA's industry authority while introducing cutting-edge features.

• Considering company alignment, I'm wondering about the broader objectives. How does improving the online casting directory align with SAG-AFTRA's overall mission and strategic goals?

Why it matters: Ensures proposed solutions support the organization's long-term vision. Expected answer: Aligns with goals to support members' careers and streamline industry processes. Impact on approach: Would emphasize features that both showcase talent and improve casting efficiency.