Let say that you are the PM for Uber Eats and assume that helping users eat healthier will improve engagement. What new feature will you build to test this assumption?

Introduction

As the PM for Uber Eats, I'm tasked with designing a new feature to test the assumption that helping users eat healthier will improve engagement. This challenge touches on the intersection of food delivery, user behavior, and health-conscious choices. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and prioritizing solutions.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this is specifically for Uber Eats' existing product ecosystem. Is that correct?

Why it matters: Helps frame the solution within Uber's constraints and resources. Expected answer: Yes, working within Uber Eats' platform. Impact on approach: Would leverage existing Uber Eats features and align with current product suite.

• I'm assuming we have some data on user behavior and preferences related to healthy eating. Do we have any specific insights on how our users currently approach healthy food choices on the platform?

Why it matters: Informs our understanding of current user behavior and potential areas for improvement. Expected answer: We have some data, but it's limited. Impact on approach: Would influence whether we need to conduct additional user research or can rely on existing data.

• Are there any specific time or resource constraints for this project that I should be aware of?

Why it matters: Helps scope the solution appropriately. Expected answer: We're looking for a solution that can be implemented within the next quarter. Impact on approach: Would focus on solutions that can be developed and launched relatively quickly.

Propose the Goal

Given Uber Eats' focus on user engagement and the assumption that healthier eating will drive this, I believe our goal should be to increase the frequency of healthy food orders by 20% within six months of feature launch. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on developing a new feature within the existing Uber Eats app, or are we open to exploring standalone solutions?

Based on your answers, I'll assume we're working within the existing Uber Eats app, focusing on a feature that can be developed and launched within the next quarter, and that we have limited but some useful data on user behavior related to healthy eating choices.