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Product Management Root Cause Analysis Question: Investigating declining completion rates in online programming courses
Image of author vinay

Vinay

Updated Dec 5, 2024

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Why has the completion rate for Udacity's Introduction to Programming course declined from 65% to 40% this quarter?

Data Analysis Problem-Solving User Experience EdTech Online Learning Professional Development
User Engagement Root Cause Analysis Edtech Course Completion Online Education

Introduction

The decline in completion rates for Udacity's Introduction to Programming course from 65% to 40% this quarter is a significant issue that requires immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term and long-term implications.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be seasonal factors at play. Has this decline coincided with any particular time of year or academic calendar events?

Why it matters: Seasonal patterns could explain fluctuations in completion rates. Expected answer: The decline occurred during summer months. Impact on approach: If confirmed, we'd need to consider strategies for maintaining engagement during typically slower periods.

  • Considering user segments, I'm curious about the course demographics. Has there been a shift in the type of students enrolling in the course recently?

Why it matters: Changes in the student population could affect overall completion rates. Expected answer: There's been an increase in beginners with no prior coding experience. Impact on approach: If true, we might need to adjust the course difficulty or provide additional support for newcomers.

  • Regarding recent changes, I'm wondering if there have been any updates to the course content or structure in the past quarter?

Why it matters: Course modifications could directly impact student engagement and completion. Expected answer: A new module on advanced topics was added last month. Impact on approach: If confirmed, we'd need to evaluate the appropriateness and placement of new content.

  • Thinking about technical issues, have there been any reported problems with the course platform or learning management system?

Why it matters: Technical difficulties could frustrate students and lead to dropouts. Expected answer: Some intermittent issues with video playback were reported. Impact on approach: If true, we'd prioritize technical fixes and consider compensating affected students.

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