For Wayfair's augmented reality room visualization tool, should development resources focus on improving accuracy or expanding the range of compatible products?

Introduction

The trade-off question at hand is whether Wayfair's augmented reality room visualization tool should focus development resources on improving accuracy or expanding the range of compatible products. This scenario involves balancing the quality of the AR experience against the breadth of product offerings that can be visualized. My response will analyze this trade-off through a structured approach, considering user needs, business objectives, and technical constraints.

Step 1

Clarifying Questions (3 minutes)

• Based on Wayfair's business model, I'm thinking this tool is crucial for driving conversions. Could you share how the AR tool currently impacts our sales funnel?

Why it matters: Helps quantify the tool's business value and prioritize improvements. Expected answer: Significant impact on conversion rates for compatible products. Impact on approach: Would influence whether to focus on accuracy or product range based on conversion lift.

• Considering user behavior, I'm assuming engagement with the AR tool varies across product categories. Can you provide insights into which categories see the highest AR usage?

Why it matters: Identifies high-impact areas for improvement or expansion. Expected answer: Furniture and large decor items have highest AR engagement. Impact on approach: Would guide prioritization of accuracy improvements or product expansion.

• From a technical standpoint, I'm curious about the current limitations in AR accuracy. What are the main factors affecting accuracy, and how do they vary across product types?

Why it matters: Helps assess the feasibility and potential impact of accuracy improvements. Expected answer: Lighting conditions and complex textures pose challenges. Impact on approach: Would inform the difficulty and potential gains of focusing on accuracy.

• Regarding our development resources, I'm wondering about our team's expertise. Do we have more capacity in improving AR algorithms or in expanding product compatibility?

Why it matters: Aligns the strategy with our current capabilities and resource allocation. Expected answer: Balanced team with slightly more expertise in AR technology. Impact on approach: Would influence which option could be executed more efficiently.

• Considering our product roadmap, how urgent is this decision in relation to other priorities? Are there any upcoming features or partnerships that could influence this trade-off?

Why it matters: Ensures the decision aligns with broader strategic initiatives. Expected answer: Decision needed within next quarter to align with holiday season push. Impact on approach: Would affect the timeline for implementation and testing.