What features could be added to WiGroup's loyalty program platform to drive more merchant participation?

Introduction

To drive more merchant participation in WiGroup's loyalty program platform, we need to identify and implement features that address key pain points and provide compelling value propositions. I'll approach this challenge by first understanding our current context, then analyzing user segments and pain points before proposing and evaluating potential solutions.

Step 1

Clarifying Questions

• Looking at the loyalty program landscape, I'm thinking WiGroup might be facing challenges with merchant acquisition or retention. Could you share some insights into our current merchant growth rates and churn?

Why it matters: Determines if we focus on acquisition features or retention strategies Expected answer: Slow growth with moderate churn Impact on approach: Would prioritize features that make onboarding easier and demonstrate clear ROI

• Considering the competitive landscape, I'm curious about our unique selling proposition. What are the top 1-2 features that merchants currently find most valuable in our platform?

Why it matters: Helps identify areas of strength to build upon Expected answer: Ease of integration and robust analytics Impact on approach: Would focus on enhancing these strengths while addressing complementary areas

• Given the evolving nature of loyalty programs, I'm wondering about our current technology stack. How flexible is our platform in terms of integrating new technologies like blockchain or AI?

Why it matters: Influences the types of innovative features we can propose Expected answer: Moderately flexible, with plans for further modernization Impact on approach: Would consider both immediate improvements and longer-term transformative features

• Thinking about merchant feedback, I'm curious about the most common feature requests or complaints we receive. Can you share the top 3 issues merchants have raised in the past six months?

Why it matters: Directly informs our pain point analysis and solution generation Expected answer: Limited customization options, complex reporting, slow customer support Impact on approach: Would prioritize addressing these specific pain points in our solutions