How can we make Yuanfudao's live online tutoring sessions more engaging for students?

Introduction

To improve the engagement of Yuanfudao's live online tutoring sessions for students, we need to analyze the current product, understand user needs, and develop innovative solutions. I'll approach this challenge by first clarifying key aspects of the product, then segmenting users, identifying pain points, generating solutions, and finally evaluating and prioritizing these solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at Yuanfudao's position in the edtech market, I'm thinking about the competitive landscape. Could you share insights on our main competitors and how our live tutoring sessions currently differentiate?

Why it matters: Helps identify unique selling points and areas for improvement Expected answer: Top competitors include VIPKid and TAL Education, with our strength in AI-powered personalization Impact on approach: Would focus on enhancing AI capabilities and personalization features

• Considering the nature of online education, I'm curious about the current user engagement metrics. What are the key performance indicators we're tracking for student engagement in live sessions?

Why it matters: Defines what "more engaging" means in quantifiable terms Expected answer: Average session duration, participation rate, and post-session quiz scores Impact on approach: Would prioritize solutions that directly impact these metrics

• Given the rapid changes in edtech, I'm wondering about our product lifecycle stage. Where does Yuanfudao's live tutoring feature stand in terms of maturity and market penetration?

Why it matters: Determines if we focus on growth, optimization, or innovation Expected answer: Growth phase with increasing user base but room for feature refinement Impact on approach: Would balance between scaling existing features and introducing new engagement tools

• Considering the broader company objectives, how does improving engagement in live tutoring sessions align with Yuanfudao's overall strategy?

Why it matters: Ensures our solutions support company-wide goals Expected answer: Critical for retention and word-of-mouth growth in a competitive market Impact on approach: Would emphasize solutions that not only engage but also retain and attract new users