What features could be added to Zapper's DeFi dashboard to simplify complex transactions for beginners?

Introduction

To improve Zapper's DeFi dashboard for beginners, we need to focus on simplifying complex transactions. This task involves understanding our target users, identifying pain points, and developing features that make DeFi more accessible. I'll approach this challenge by analyzing user segments, exploring pain points, generating solutions, and prioritizing improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Zapper might be targeting crypto-curious individuals who are new to DeFi. Could you help me understand who our primary target users are and what their current level of crypto knowledge typically is?

Why it matters: Determines the level of simplification and education needed in our features Expected answer: Primarily targeting crypto-aware users with limited DeFi experience Impact on approach: Would focus on bridging the gap between basic crypto knowledge and DeFi complexities

• Considering user behavior, I'm wondering about the most common transactions beginners attempt. What are the top 3-5 DeFi actions new users typically try to perform on Zapper?

Why it matters: Helps prioritize which transactions to simplify first Expected answer: Swapping tokens, providing liquidity, and staking are common first actions Impact on approach: Would focus on streamlining these specific transaction types

• Regarding pain points and market position, I'm curious about Zapper's current onboarding process. How do new users typically discover and start using Zapper, and what's our current drop-off rate during onboarding?

Why it matters: Identifies potential early friction points that may deter beginners Expected answer: Most users come from crypto forums, with a 40% drop-off during wallet connection Impact on approach: Would consider improving the initial onboarding experience and wallet integration

• Thinking about product lifecycle and company alignment, where does simplifying transactions for beginners fit into Zapper's overall strategy? Are we looking to expand our user base, or is this aimed at improving retention of existing users?

Why it matters: Aligns our feature development with broader company goals Expected answer: Primary goal is expanding the user base to grow market share Impact on approach: Would focus on features that attract and retain new users, potentially at the expense of advanced functionality