Introduction
To improve Zego's fleet insurance and better support electric vehicle adoption, we need to consider the unique challenges and opportunities presented by EVs in the commercial fleet space. I'll analyze the current product, identify key user segments, explore pain points, and propose innovative solutions that align with both user needs and Zego's business objectives.
Step 1
Clarifying Questions
Why it matters: Determines if we need to focus on improving risk assessment models or customer-facing features Expected answer: Limited data on EV performance in fleets, leading to conservative pricing Impact on approach: Would prioritize data collection and analysis features to refine pricing models
Why it matters: Helps determine the urgency and scale of EV-specific features needed Expected answer: Currently 10-15% EV, expected to reach 40-50% in 5 years Impact on approach: Would focus on scalable solutions that can grow with increasing EV adoption
Why it matters: Identifies key areas where insurance products can add value beyond traditional coverage Expected answer: Battery degradation, charging infrastructure reliability, and range anxiety Impact on approach: Would prioritize features that address these specific pain points
Why it matters: Helps align new features with Zego's core strengths and market positioning Expected answer: Usage-based pricing model and real-time data analytics Impact on approach: Would leverage existing data capabilities to enhance EV-specific offerings
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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