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Product Management Improvement Question: Enhancing fleet insurance features for electric vehicle adoption

Asked at Zego

15 mins

What features could be added to Zego's fleet insurance to better support electric vehicle adoption?

Product Improvement Hard Member-only
Feature Prioritization User Segmentation Data Analysis Insurance Automotive Clean Energy
Product Improvement Sustainability Electric Vehicles InsurTech Fleet Management

Introduction

To improve Zego's fleet insurance and better support electric vehicle adoption, we need to consider the unique challenges and opportunities presented by EVs in the commercial fleet space. I'll analyze the current product, identify key user segments, explore pain points, and propose innovative solutions that align with both user needs and Zego's business objectives.

Step 1

Clarifying Questions

  • Looking at the fleet insurance market, I'm thinking Zego might be facing challenges in accurately pricing risk for electric vehicles due to limited historical data. Could you share insights on how Zego currently assesses and prices risk for EVs compared to traditional vehicles?

Why it matters: Determines if we need to focus on improving risk assessment models or customer-facing features Expected answer: Limited data on EV performance in fleets, leading to conservative pricing Impact on approach: Would prioritize data collection and analysis features to refine pricing models

  • Considering the rapid evolution of EV technology, I'm curious about the typical fleet composition of Zego's customers. What's the current ratio of EVs to traditional vehicles in the fleets we insure, and how is this expected to change in the next 3-5 years?

Why it matters: Helps determine the urgency and scale of EV-specific features needed Expected answer: Currently 10-15% EV, expected to reach 40-50% in 5 years Impact on approach: Would focus on scalable solutions that can grow with increasing EV adoption

  • Given the unique characteristics of EVs, such as battery life and charging needs, I'm wondering about the most common claims or issues reported by fleet managers for their electric vehicles. What are the top 3 EV-specific challenges our customers face?

Why it matters: Identifies key areas where insurance products can add value beyond traditional coverage Expected answer: Battery degradation, charging infrastructure reliability, and range anxiety Impact on approach: Would prioritize features that address these specific pain points

  • Considering Zego's position in the market, I'm interested in understanding our current competitive advantage. What sets Zego apart from traditional fleet insurers when it comes to EV coverage?

Why it matters: Helps align new features with Zego's core strengths and market positioning Expected answer: Usage-based pricing model and real-time data analytics Impact on approach: Would leverage existing data capabilities to enhance EV-specific offerings

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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