Suppose you are PM at Zomato. You understand that people in an office eat together. They order from different restaurants, leading to each order getting delivered at different times. Sometimes it causes bad experience for customers as they have to receive the orders multiple times. How would you solve this problem?

Introduction

As a PM at Zomato, I understand the challenge of coordinating group food orders in office settings. The current system, where individuals order from different restaurants, leads to staggered deliveries and a suboptimal customer experience. I'll address this problem by analyzing user segments, identifying pain points, and proposing innovative solutions to streamline the group ordering process.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking about the scale of this issue. Could you provide insight into what percentage of our orders are part of group orders in office settings?

Why it matters: Determines the priority and potential impact of solving this problem. Expected answer: Around 30-40% of weekday lunch orders. Impact on approach: If high, we'd prioritize this as a core feature. If low, we might consider it as an add-on service.

• Considering user behavior, I'm curious about the average group size for these office orders. Can you share any data on typical group sizes and order values?

Why it matters: Influences the design of our solution and potential features. Expected answer: Average group size of 4-6 people, with order values 3-4 times higher than individual orders. Impact on approach: Larger groups might require more complex coordination features.

• Thinking about our company alignment, how does solving this problem fit into Zomato's broader strategic goals? Are we prioritizing user satisfaction, order value increase, or something else?

Why it matters: Ensures our solution aligns with company objectives. Expected answer: Primary focus on increasing user satisfaction, with a secondary goal of boosting order values. Impact on approach: Would emphasize user experience improvements over purely revenue-driven features.

• Considering external factors, how are our competitors addressing this issue? Are there any market leaders in group ordering that we should be aware of?

Why it matters: Helps position our solution in the competitive landscape. Expected answer: Some competitors have basic group ordering features, but no clear market leader. Impact on approach: Opportunity to differentiate and potentially set a new industry standard.