What features could Zoom add to improve collaboration during screen sharing sessions?

Introduction

Zoom's screen sharing feature is a cornerstone of remote collaboration, but there's always room for improvement. To enhance this functionality, we need to consider the evolving needs of users in various collaborative scenarios. I'll approach this challenge by examining user segments, identifying pain points, and proposing innovative solutions that align with Zoom's product strategy and market position.

Step 1

Clarifying Questions

• Looking at Zoom's market position, I'm thinking about the competitive landscape. Could you share insights on how Zoom's screen sharing features currently compare to major competitors like Microsoft Teams or Google Meet?

Why it matters: Helps identify gaps and opportunities for differentiation Expected answer: Zoom is leading in ease of use but lacks some advanced collaboration features Impact on approach: Would focus on innovative features while maintaining simplicity

• Considering user behavior, I'm curious about the most common use cases for screen sharing. Can you provide data on the top 3-5 scenarios where users utilize this feature?

Why it matters: Ensures we focus on improving the most frequent use cases Expected answer: Presentations, software demonstrations, and collaborative document editing Impact on approach: Would prioritize features that enhance these specific scenarios

• Thinking about Zoom's product lifecycle, where does screen sharing sit in terms of maturity and user adoption? Are we looking to optimize an already widely used feature or drive adoption of underutilized capabilities?

Why it matters: Determines if we focus on refinement or expansion of functionality Expected answer: Widely adopted but with room for advanced feature adoption Impact on approach: Would balance optimization of core features with introduction of new capabilities

• Considering Zoom's broader objectives, how does improving screen sharing align with the company's strategic goals for the next 1-2 years?

Why it matters: Ensures our improvements support overarching company direction Expected answer: Aim to increase user engagement and retention in enterprise accounts Impact on approach: Would prioritize features that drive stickiness and team collaboration