You are a PM at Flipkart. The company has decided to increase the userbase of age 60 years on the platform. What will you do?

Introduction

The challenge at hand is to increase the userbase of individuals aged 60 years and above on Flipkart's platform. This is a crucial demographic with unique needs and behaviors, presenting both opportunities and challenges for e-commerce growth. I'll outline a comprehensive strategy to tackle this objective.

Step 1

Clarifying Questions (3 minutes)

• Based on the growth challenge described, I assume we're focusing solely on the Indian market. Is that correct, or should we consider international expansion for this demographic?

Why it matters: Helps define the scope of our growth strategies and potential market size. Expected answer: Focus on the Indian market. Impact on approach: We'll tailor our strategies to the Indian context and cultural nuances.

• Are there any specific growth targets or timelines we should be aware of for this initiative?

Why it matters: Helps set realistic goals and prioritize short-term vs. long-term strategies. Expected answer: Aiming for a 30% increase in users aged 60+ within the next 12 months. Impact on approach: We'll focus on strategies that can deliver quick wins while building long-term engagement.

• Do we have any data on the current adoption rate or usage patterns of the 60+ age group on Flipkart?

Why it matters: Provides a baseline for measuring success and identifies current pain points. Expected answer: Low adoption rate, primarily using the platform for essential goods. Impact on approach: We'll need to focus on both acquisition and expanding use cases for this demographic.

• Are there any specific product or technical constraints we should be aware of when targeting this age group?

Why it matters: Helps identify potential barriers to adoption and areas for product improvement. Expected answer: Current UI may not be optimized for older users with potential vision or dexterity issues. Impact on approach: We'll need to consider accessibility improvements as part of our growth strategy.