Are you currently enrolled in a University? Avail Student Discount 

NextSprints
NextSprints Icon NextSprints Logo
⌘K
Product Design

Master the art of designing products

Product Improvement

Identify scope for excellence

Product Success Metrics

Learn how to define success of product

Product Root Cause Analysis

Ace root cause problem solving

Product Trade-Off

Navigate trade-offs decisions like a pro

All Questions

Explore all questions

Meta (Facebook) PM Interview Course

Crack Meta’s PM interviews confidently

Amazon PM Interview Course

Master Amazon’s leadership principles

Apple PM Interview Course

Prepare to innovate at Apple

Google PM Interview Course

Excel in Google’s structured interviews

Microsoft PM Interview Course

Ace Microsoft’s product vision tests

1:1 PM Coaching

Get your skills tested by an expert PM

Resume Review

Narrate impactful stories via resume

Affiliate Program

Earn money by referring new users

Join as a Mentor

Join as a mentor and help community

Join as a Coach

Join as a coach and guide PMs

For Universities

Empower your career services

Pricing
Product Management Growth Question: Increasing Flipkart's older user demographic through strategic initiatives

You are a PM at Flipkart. The company has decided to increase the userbase of age 60 years on the platform. What will you do?

Product Growth Medium Member-only
Market Segmentation Growth Strategy User Experience Design E-commerce Retail Healthcare
Accessibility Senior Demographics User Growth E-Commerce Strategy

Certainly, I'll address the growth problem for Flipkart's userbase aged 60 years and above. I'll structure my response to demonstrate deep product thinking, leadership, and growth strategies within the given timeframe.

Introduction

The challenge at hand is to increase the userbase of individuals aged 60 years and above on Flipkart's platform. This is a crucial demographic with unique needs and behaviors, presenting both opportunities and challenges for e-commerce growth. I'll outline a comprehensive strategy to tackle this objective.

Step 1

Clarifying Questions (3 minutes)

  • Based on the growth challenge described, I assume we're focusing solely on the Indian market. Is that correct, or should we consider international expansion for this demographic?

Why it matters: Helps define the scope of our growth strategies and potential market size. Expected answer: Focus on the Indian market. Impact on approach: We'll tailor our strategies to the Indian context and cultural nuances.

  • Are there any specific growth targets or timelines we should be aware of for this initiative?

Why it matters: Helps set realistic goals and prioritize short-term vs. long-term strategies. Expected answer: Aiming for a 30% increase in users aged 60+ within the next 12 months. Impact on approach: We'll focus on strategies that can deliver quick wins while building long-term engagement.

  • Do we have any data on the current adoption rate or usage patterns of the 60+ age group on Flipkart?

Why it matters: Provides a baseline for measuring success and identifies current pain points. Expected answer: Low adoption rate, primarily using the platform for essential goods. Impact on approach: We'll need to focus on both acquisition and expanding use cases for this demographic.

  • Are there any specific product or technical constraints we should be aware of when targeting this age group?

Why it matters: Helps identify potential barriers to adoption and areas for product improvement. Expected answer: Current UI may not be optimized for older users with potential vision or dexterity issues. Impact on approach: We'll need to consider accessibility improvements as part of our growth strategy.

Subscribe to access the full answer

Monthly Plan

The perfect plan for PMs who are in the final leg of their interview preparation

$99 /month

(Billed monthly)
  • Access to 8,000+ PM Questions
  • 10 AI resume reviews credits
  • Access to company guides
  • Basic email support
  • Access to community Q&A
Most Popular - 67% Off

Yearly Plan

The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech

$99 $33 /month

(Billed annually)
  • Everything in monthly plan
  • Priority queue for AI resume review
  • Monthly/Weekly newsletters
  • Access to premium features
  • Priority response to requested question
Leaving NextSprints Your about to visit the following url Invalid URL

Loading...
Comments


Comment created.
Please login to comment !