What features could Glance add to its live video streaming service to increase user engagement and interaction?

Introduction

To increase user engagement and interaction on Glance's live video streaming service, we need to identify and implement features that enhance the user experience, foster community, and provide unique value. I'll approach this challenge by first understanding our users and their pain points, then generating and prioritizing solutions that align with our product goals and technical capabilities.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Glance might be targeting a specific demographic or use case. Could you help me understand who our primary users are and what their main reasons for using the platform are?

Why it matters: This will help us tailor features to our core audience and use cases. Expected answer: Young adults (18-34) using the platform for entertainment and social connection. Impact on approach: Would focus on features that enhance social interaction and entertainment value.

• Considering user behavior, I'm curious about the current engagement patterns. What's the average session duration, and how frequently do users return to the platform?

Why it matters: This information will guide us in deciding whether to focus on increasing session length or return frequency. Expected answer: Average session duration is 15 minutes, with users returning 3-4 times per week. Impact on approach: Might prioritize features that encourage longer sessions or more frequent returns, depending on the answer.

• Regarding our product lifecycle and company alignment, where does Glance stand in terms of market share and growth objectives? Are we looking to rapidly expand our user base or focus on monetization of existing users?

Why it matters: This will help us align our feature development with broader company goals. Expected answer: Glance is in a growth phase, focusing on user acquisition while beginning to explore monetization options. Impact on approach: Would balance features that attract new users with those that increase revenue potential.

• In terms of external factors, how does our feature set currently compare to our main competitors? Are there any emerging trends in live streaming that we should be considering?

Why it matters: This helps us identify gaps in our offering and potential areas for innovation. Expected answer: We're competitive in core streaming features but lacking in some advanced social and monetization tools. AR/VR integration is an emerging trend. Impact on approach: Would look to innovate in areas where we're behind competitors and explore cutting-edge technologies.