What feature would you include in LinkedIn to increase its revenue?

Thank you for providing the context and instructions. I'll now address the question about including a feature in LinkedIn to increase its revenue, following the structure and guidelines you've outlined.

Introduction

The growth challenge we're addressing today is how to increase LinkedIn's revenue through the introduction of a new feature. This scenario involves enhancing an established professional networking platform to drive business growth. I'll outline my approach to tackling this challenge, focusing on user-centric solutions that align with LinkedIn's core value proposition while exploring new revenue streams.

Step 1

Clarifying Questions (3 minutes)

• Based on the growth challenge described, I'm assuming we're focusing on LinkedIn's core platform rather than its subsidiaries. Is that correct?

Why it matters: Helps narrow the scope of potential features and align with existing user expectations. Expected answer: Yes, we're focusing on the main LinkedIn platform. Impact on approach: Would leverage existing user base and platform strengths.

• Are we looking at a specific revenue target or timeline for this growth initiative?

Why it matters: Helps prioritize short-term vs. long-term strategies and set measurable goals. Expected answer: Aiming for a 20% increase in revenue over the next 12 months. Impact on approach: Would focus on features that can be implemented quickly and show immediate impact.

• Can you share any insights on which user segments are currently undermonetized or have the highest potential for revenue growth?

Why it matters: Allows for targeted feature development that addresses specific user needs and revenue opportunities. Expected answer: Small to medium-sized businesses and freelance professionals show high potential. Impact on approach: Would tailor features to address the needs of these specific segments.

• Are there any regulatory constraints or pending changes in data privacy laws that might impact new feature development?

Why it matters: Ensures compliance and avoids potential legal issues with new features. Expected answer: GDPR and CCPA compliance is crucial, with potential new regulations on the horizon. Impact on approach: Would prioritize features that enhance privacy and give users more control over their data.