Introduction
To extend the range of electric vehicles through innovations in BorgWarner's electric drive motors, we need to focus on improving efficiency, reducing weight, and optimizing power delivery. I'll outline a strategic approach to tackle this challenge, considering technical innovations, market demands, and user needs.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines if we focus on catching up or pushing the boundaries of innovation Expected answer: Mid-range efficiency, with room for improvement Impact on approach: Would prioritize efficiency gains over radical new technologies
Why it matters: Different vehicle types have varying requirements and use cases Expected answer: Primarily passenger vehicles with some commercial applications Impact on approach: Would tailor solutions to balance performance and efficiency for personal use
Why it matters: Influences the scope of innovations we can realistically pursue Expected answer: Moderate R&D budget with some ongoing material science research Impact on approach: Would balance incremental improvements with more ambitious long-term projects
Why it matters: Could open up new avenues for innovation and market differentiation Expected answer: Growing importance, especially in certain markets Impact on approach: Would incorporate sustainability as a key factor in our innovation strategy
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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