Success Metrics for Airbnb’s Experiences feature

Introduction

To approach this success metrics problem for Airbnb's Experiences feature effectively, I'll follow a simple product success metric framework. This structured approach covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Airbnb Experiences is a feature that allows hosts to offer unique activities, tours, and classes to travelers. It's designed to provide authentic, local experiences that go beyond traditional tourist attractions. Key stakeholders include:

1. Travelers (guests) seeking unique, memorable experiences
2. Local hosts offering their expertise and passion
3. Airbnb, aiming to diversify revenue streams and increase platform stickiness

User flow:

1. Browse: Users explore available experiences based on location, dates, and interests
2. Book: Select an experience, choose a date/time, and complete payment
3. Attend: Participate in the experience and interact with the host
4. Review: Provide feedback on the experience

Airbnb Experiences fits into the company's broader strategy of becoming a comprehensive travel platform, moving beyond just accommodation. It differentiates Airbnb from traditional hotel bookings and other vacation rental platforms.

Competitors like GetYourGuide and Viator offer similar tour booking services, but Airbnb's unique selling point is the integration with its accommodation platform and focus on local, authentic experiences.

Product Lifecycle Stage: Growth phase. The feature has proven its concept and is now focused on scaling and refining the offering to reach more users and markets.