You are the Product Manager at Netflix. What will be the top 3 metrics you will focus on and why?

Introduction

As the Product Manager at Netflix, focusing on the right metrics is crucial for driving success in the highly competitive streaming industry. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Netflix is a leading streaming service offering a vast library of movies, TV shows, and original content to subscribers worldwide. The platform allows users to stream content on-demand across various devices, with personalized recommendations and a seamless viewing experience.

Key stakeholders include:

1. Subscribers: Seeking entertainment and value for their subscription fee
2. Content creators: Looking for exposure and revenue from their productions
3. Investors: Expecting growth and profitability
4. Netflix employees: Working towards company success and innovation

User flow:

1. Sign up/log in
2. Browse content (aided by recommendations)
3. Select and watch content
4. Rate content and receive further personalized recommendations

Netflix's strategy focuses on global expansion, original content production, and leveraging data for personalization. Competitors include traditional networks, other streaming services (e.g., Disney+, Amazon Prime Video), and emerging short-form content platforms.

Product lifecycle stage: Mature in some markets, growth in others. Netflix is continuously evolving its offering to maintain market leadership and expand into new territories.