You are the product manager for a News App. What metrics will tell you that you should discontinue the product?

Introduction

Evaluating the success of a News App requires a comprehensive analysis of product success metrics. To approach this problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

The News App is a digital platform designed to deliver curated news content to users across various devices. Key stakeholders include:

1. Users: Seeking timely, relevant news content
2. Content providers: News organizations and journalists
3. Advertisers: Looking to reach engaged audiences
4. Company leadership: Aiming for user growth and revenue

User flow typically involves opening the app, browsing headlines, reading articles, and potentially sharing content. The app likely fits into the company's broader strategy of engaging users with high-quality content and monetizing through advertising or subscriptions.

Competitors in this space might include other news aggregators, social media platforms, and traditional news outlets' apps. The News App market is mature, with established players and evolving user expectations.

As a software product, key considerations include:

• Platform: iOS, Android, web
• Integration: Content management systems, ad networks
• Deployment: Regular updates for content and features