What metrics would you focus on as the PM for YouTube?

Introduction

As the product manager for YouTube, focusing on the right metrics is crucial for driving success and growth. To approach this product success metrics problem effectively, I'll follow a simple product success metric framework. This structured approach covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

YouTube is a video-sharing platform that allows users to upload, view, rate, share, and comment on videos. Key stakeholders include:

1. Content creators: Motivated by audience growth and monetization
2. Viewers: Seeking entertainment, information, and community
3. Advertisers: Looking for targeted reach and engagement
4. YouTube/Google: Aiming for revenue growth and market dominance

User flow typically involves:

1. Discovery: Users search or browse for content
2. Consumption: Watch videos, interact (like, comment, share)
3. Creation: Some users upload their own content

YouTube fits into Google's broader strategy of dominating internet services and advertising. It competes with platforms like TikTok, Twitch, and traditional media, differentiating through its vast content library and sophisticated recommendation engine.

In terms of product lifecycle, YouTube is in the maturity stage but continually innovating to maintain growth.