For BrightCHAMPS's live online classes, should we increase class sizes to accommodate more students, potentially reducing individual attention, or maintain smaller groups at a higher cost?

Introduction

The trade-off we're examining today is whether BrightCHAMPS should increase class sizes for their live online classes to accommodate more students, potentially reducing individual attention, or maintain smaller groups at a higher cost. This scenario touches on the core balance between scalability and personalized learning in the edtech space. I'll analyze this trade-off by examining the product context, identifying key metrics, designing experiments, and providing a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Context: Based on the current edtech landscape, I'm thinking BrightCHAMPS might be facing increased competition. Could you share more about our market position and primary competitors?

Why it matters: Helps understand the urgency and strategic importance of this decision. Expected answer: We're a top player but facing pressure from new entrants. Impact on approach: Would influence how aggressively we need to optimize for growth vs. quality.

• Business Context: I'm assuming our revenue model is primarily subscription-based. Can you confirm if there are any other significant revenue streams we should consider?

Why it matters: Different revenue models might change the calculus of class size vs. cost. Expected answer: Primarily subscription, with some additional revenue from add-on services. Impact on approach: Would help balance short-term revenue gains against long-term customer value.

• User Impact: Thinking about our student base, are there specific segments (e.g., age groups, subject areas) where class size is more critical?

Why it matters: Allows for a more nuanced approach to class size optimization. Expected answer: Younger students and certain subjects benefit more from smaller classes. Impact on approach: Might lead to a segmented strategy rather than a one-size-fits-all solution.

• Technical: I'm curious about our current platform capabilities. How easily can we adjust class sizes without major technical overhauls?

Why it matters: Technical constraints could limit our options or increase costs. Expected answer: Some flexibility exists, but major changes would require development time. Impact on approach: Would influence the timeline and feasibility of different options.

• Resource: Considering our instructor pool, how would changing class sizes affect our hiring and training needs?

Why it matters: Instructor quality and availability are crucial for maintaining educational standards. Expected answer: Larger classes might require fewer but more skilled instructors. Impact on approach: Would need to factor in recruitment and training costs in the overall analysis.