Introduction
Optimizing an email marketing campaign for 40 million subscribers and 10 million unique searches while leveraging a pool of 100,000 discounts shared across other OTAs presents a complex trade-off scenario. We need to balance personalization, scale, and exclusivity to maximize engagement and conversion rates. I'll analyze this challenge through the lens of product strategy, user experience, and business impact.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the key areas we'll explore in this discussion.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Influences our competitive strategy and discount allocation approach Expected answer: Market leader with significant market share Impact on approach: Would focus on maintaining market position and customer loyalty
Why it matters: Affects our ability to offer unique value propositions Expected answer: Mix of shared and exclusive deals Impact on approach: Would emphasize exclusive deals in marketing to differentiate
Why it matters: Informs timing and urgency of email campaigns Expected answer: Mix of both, with a skew towards advance bookings Impact on approach: Would tailor campaign timing and content to different segments
Why it matters: Determines feasibility of advanced personalization strategies Expected answer: Yes, but with some limitations Impact on approach: Would design a phased approach to personalization
Why it matters: Influences the complexity and scale of campaigns we can execute Expected answer: Small, agile team with some specialized roles Impact on approach: Would focus on scalable, template-based solutions with room for customization
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