As PM for Facebook Fundraisers, would you add more social features or focus on optimizing donation flow?

Introduction

As the PM for Facebook Fundraisers, we're facing a critical trade-off between adding more social features or focusing on optimizing the donation flow. This decision will significantly impact user engagement, donation rates, and overall platform growth. I'll analyze both options, considering their potential impacts on various stakeholders and our key metrics.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking about the current state of Facebook Fundraisers. Could you share some insights on its performance and user adoption rate?

Why it matters: Helps understand the urgency and scale of the problem. Expected answer: Moderate adoption, room for growth. Impact on approach: Would influence whether we prioritize user acquisition or engagement.

• Business Context: Based on our revenue model, I assume donations are a key driver. How does Fundraisers contribute to Facebook's overall business goals?

Why it matters: Aligns solution with strategic priorities. Expected answer: Significant contribution to social impact metrics, moderate revenue. Impact on approach: Would determine resource allocation and prioritization.

• User Impact: Considering our user segments, I'm curious about the demographics most engaged with Fundraisers. Can you provide insights on who our power users are?

Why it matters: Helps tailor features to key user groups. Expected answer: Millennials and Gen X are most active. Impact on approach: Would influence feature design and marketing strategies.

• Technical: Thinking about our platform capabilities, what's our current capacity for handling increased donation volumes?

Why it matters: Determines feasibility of scaling donation flow. Expected answer: Robust infrastructure, can handle 3x current volume. Impact on approach: Would impact decision between optimizing flow vs. adding features.

• Resource: Considering our team structure, what's our current split between product and engineering resources dedicated to Fundraisers?

Why it matters: Influences feasibility of different approaches. Expected answer: 60% engineering, 40% product. Impact on approach: Would affect timeline and scope of potential solutions.