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Product Management Trade-Off Question: Facebook Pages admin roles complexity versus simplicity decision

Asked at Meta

15 mins

If leading Facebook Pages, would you add more admin roles with complex permissions or keep current roles for simplicity?

Product Trade-Off Medium Member-only
Stakeholder Analysis Experimentation Design Decision-Making Social Media Digital Marketing SaaS
Social Media Product Trade-Offs B2B UX Design User Permissions

Introduction

The trade-off we're considering for Facebook Pages is whether to add more admin roles with complex permissions or maintain the current roles for simplicity. This scenario involves balancing user control and flexibility against ease of use and management. I'll analyze this trade-off by examining the product context, potential impacts, and experimental approaches to inform a strategic recommendation.

Analysis Approach

I'd like to outline my approach to ensure we're aligned on the key areas I'll cover in my analysis.

Step 1

Clarifying Questions (3 minutes)

  • Context: I'm thinking about the current state of Facebook Pages admin roles. Could you provide an overview of the existing roles and their permissions?

Why it matters: Establishes baseline for comparison Expected answer: 5-6 roles with varying levels of access Impact: Informs complexity of potential new system

  • Business Context: Based on Facebook's focus on supporting businesses, I'm curious about how Pages fit into the overall revenue strategy. How significant is Pages' contribution to ad revenue or business tools adoption?

Why it matters: Aligns solution with business priorities Expected answer: Significant contributor to local business ad spend Impact: May justify more investment in advanced features

  • User Impact: Considering the diverse Page admin use cases, from small businesses to large brands, how do current roles meet or fall short of admin needs across these segments?

Why it matters: Identifies pain points and opportunities Expected answer: Gaps for mid-size teams and specific industries Impact: Could guide targeted role additions

  • Technical Feasibility: Given Facebook's complex permissions system, I'm wondering about the technical challenges of implementing more granular admin roles. What are the main technical constraints we're working with?

Why it matters: Assesses implementation difficulty Expected answer: Significant backend work required, potential performance impacts Impact: Might limit scope of new roles or extend timeline

  • Timeline: Considering potential competitive pressures or upcoming feature releases, is there a specific timeframe we're working within for this decision?

Why it matters: Influences scope and approach Expected answer: Aim for Q4 implementation to support holiday business push Impact: May need to prioritize quick wins over comprehensive overhaul

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