Is it better for Kahoot to optimize for mobile gameplay experience or maintain feature parity across all platforms?

Introduction

The trade-off question at hand is whether Kahoot should optimize for mobile gameplay experience or maintain feature parity across all platforms. This scenario involves balancing user experience on mobile devices against consistency across different platforms. I'll approach this analysis by examining the product context, identifying key metrics, designing experiments, and providing a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Kahoot is seeing increased mobile usage. Could you confirm if mobile is now the primary platform for user engagement?

Why it matters: Helps prioritize mobile optimization efforts Expected answer: Yes, mobile usage has surpassed desktop Impact: Would strongly support mobile-first development strategy

• Business Context: Based on Kahoot's freemium model, I'm thinking revenue might be tied to premium features. How does our monetization strategy align with platform usage?

Why it matters: Identifies potential revenue impact of platform-specific optimizations Expected answer: Premium features drive revenue, equally important across platforms Impact: Would necessitate careful consideration of feature parity for revenue-generating aspects

• User Impact: Considering the educational focus, I'm curious about the breakdown of our user segments between students, teachers, and corporate users. How does platform preference vary among these groups?

Why it matters: Helps tailor optimization efforts to key user segments Expected answer: Students prefer mobile, teachers and corporate users lean towards desktop Impact: Might lead to a hybrid approach, optimizing different features for different platforms

• Technical: Given the potential for platform-specific optimizations, I'm wondering about our current technical architecture. How modular is our codebase for implementing platform-specific features?

Why it matters: Assesses feasibility and resource requirements for platform-specific development Expected answer: Moderately modular, but some shared components Impact: Would influence the extent of platform-specific optimizations possible

• Timeline: Considering potential upcoming feature releases or marketing campaigns, are there any critical deadlines we need to factor into our decision-making process?

Why it matters: Helps prioritize short-term vs. long-term optimization strategies Expected answer: Major update planned for next quarter Impact: Might necessitate a phased approach to balance immediate needs with long-term strategy