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Product Management Trade-Off Question: Netflix language options expansion versus increased storage needs

As PM for Netflix Language, would you add more Netflix audio language options that increase storage needs, or maintain current language support?

Product Trade-Off Hard Member-only
Strategic Decision Making Data Analysis Global Product Management Streaming Media Entertainment Technology
User Experience Product Strategy Localization Global Expansion Technical Tradeoffs

Introduction

The trade-off we're considering is whether to expand Netflix's audio language options, which would increase storage needs, or maintain the current language support. This decision impacts user experience, technical infrastructure, and global expansion strategies. I'll analyze this trade-off by examining user needs, technical constraints, business implications, and potential experiments to inform our decision.

Analysis Approach

I'd like to start by asking a few clarifying questions to ensure we're aligned on the context and constraints of this decision. Then, I'll walk through my analysis framework, covering product understanding, metrics, experimentation, and decision-making criteria.

Step 1

Clarifying Questions (3 minutes)

  • Context: I'm assuming this is a global initiative. Could you confirm if we're considering this for all markets or specific regions?

Why it matters: Helps focus our analysis on relevant user segments and technical requirements. Expected answer: Global initiative with potential for regional prioritization. Impact on approach: Would influence our experimentation strategy and rollout plan.

  • Business Context: Based on our growth targets, I'm thinking language expansion might be crucial for emerging markets. How does this align with our current international expansion strategy?

Why it matters: Ensures our decision supports overarching business goals. Expected answer: High priority for specific high-growth markets. Impact on approach: Would justify increased investment in targeted languages.

  • User Impact: Considering user behavior, I'm curious about our current language coverage versus user demand. Do we have data on frequently requested languages that we don't currently support?

Why it matters: Helps prioritize which languages to add if we decide to expand. Expected answer: List of top requested languages and their potential user base. Impact on approach: Would inform our experimentation design and success metrics.

  • Technical: Given the storage implications, I'm wondering about our current infrastructure capacity. How close are we to our storage limits, and what's our projected growth?

Why it matters: Determines the feasibility and cost of expanding language options. Expected answer: Current utilization and growth projections for next 12-24 months. Impact on approach: Would influence the scale and timeline of potential expansion.

  • Resource: Thinking about implementation, I'm curious about our localization team's capacity. How would expanding language options impact our current workflows and resources?

Why it matters: Assesses our ability to execute and maintain quality across more languages. Expected answer: Current team capacity and potential need for additional resources. Impact on approach: Would affect our rollout strategy and quality assurance processes.

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