What features could make GoMetro's route planning more personalized for individual users?

Introduction

To improve GoMetro's route planning personalization, we need to understand our users' unique travel patterns, preferences, and needs. I'll outline a strategy to enhance the user experience by tailoring route suggestions to individual behaviors and contexts.

Clarifying Questions

• Looking at GoMetro's position in the market, I'm curious about our current user base and retention rates. Could you share some insights on our active user count and how it's changed over the past year?

Why it matters: This helps us understand if we should focus on acquiring new users or retaining existing ones. Expected answer: Steady growth in active users, but room for improvement in retention. Impact on approach: Would prioritize features that increase engagement and loyalty among existing users.

• Considering the evolving landscape of urban mobility, I'm wondering about our integration with other transportation modes. How extensively does GoMetro currently integrate with public transit, ride-sharing, or micro-mobility options?

Why it matters: Determines the scope for expanding our route planning capabilities. Expected answer: Basic integration with public transit, limited partnerships with other providers. Impact on approach: Would explore deeper integrations and partnerships to offer more comprehensive route options.

• Given the importance of data in personalization, I'm curious about our current data collection and analysis capabilities. What types of user data are we currently leveraging for route planning, and are there any privacy constraints we need to consider?

Why it matters: Informs the extent to which we can implement advanced personalization features. Expected answer: Basic travel history and preferences, with standard data privacy measures in place. Impact on approach: Would focus on ethically expanding data collection and analysis while prioritizing user privacy.

• Considering the competitive landscape, I'm interested in understanding our unique value proposition. What do users consistently cite as GoMetro's strongest feature compared to other route planning apps?

Why it matters: Helps identify our core strengths to build upon for personalization. Expected answer: Accuracy of public transit timings and comprehensive coverage of routes. Impact on approach: Would leverage these strengths while adding personalized elements to further differentiate our offering.