Should Alibaba prioritize mobile app features or desktop site improvements?

Introduction

The trade-off question at hand is whether Alibaba should prioritize mobile app features or desktop site improvements. This scenario involves balancing resource allocation between two key platforms for user engagement and commerce. I'll analyze this trade-off by examining the business context, user impact, technical considerations, and potential outcomes.

Step 1

Clarifying Questions (3 minutes)

• Business Context: I'm thinking Alibaba's revenue model heavily relies on e-commerce transactions. Could you share the current split between mobile and desktop revenue?

Why it matters: Helps prioritize platform based on revenue contribution Expected answer: Mobile contributes 60-70% of revenue Impact on approach: Higher mobile revenue would lean towards prioritizing app features

• User Behavior: Based on industry trends, I assume mobile usage is growing. Can you confirm if we're seeing a shift in user behavior towards mobile?

Why it matters: Indicates future platform importance Expected answer: Yes, mobile usage is increasing year-over-year Impact on approach: Stronger mobile growth would support app prioritization

• Technical Constraints: Considering the complexity of Alibaba's ecosystem, are there any significant technical limitations for either platform?

Why it matters: Identifies potential roadblocks in development Expected answer: Legacy systems on desktop might slow down improvements Impact on approach: Technical debt on desktop could favor mobile app focus

• Resource Allocation: What's our current split of engineering resources between mobile and desktop teams?

Why it matters: Understand current investment and potential for reallocation Expected answer: 60% mobile, 40% desktop Impact on approach: Significant imbalance might influence where to invest next

• Strategic Priorities: How does this decision align with Alibaba's long-term strategy, particularly in emerging markets?

Why it matters: Ensures alignment with company vision Expected answer: Expanding mobile presence is crucial for emerging market growth Impact on approach: Strong strategic alignment would support mobile prioritization