Introduction
The Amazon Pharmacy team faces a critical decision: should we prioritize implementing more consultation features or focus on medication delivery? This trade-off involves balancing user experience enhancements with operational efficiency. I'll analyze this decision through the lens of product strategy, user impact, and business objectives.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the key areas I'll cover in my analysis.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps frame the decision within the competitive landscape. Expected answer: We're a growing player, competing with traditional pharmacies and other online services. Impact: Would influence whether we prioritize differentiation or operational excellence.
Why it matters: Aligns our decision with the core business model. Expected answer: Prescription sales are primary, with some ancillary revenue from OTC products. Impact: Would help determine if consultation features could open new revenue opportunities.
Why it matters: Different user segments may value consultation vs. delivery differently. Expected answer: Mix of users, with a significant portion being older patients with chronic conditions. Impact: Could influence whether we prioritize ease of delivery or depth of consultation.
Why it matters: Assesses the technical feasibility and potential bottlenecks of each option. Expected answer: Delivery network is robust but nearing capacity; digital infrastructure has room for growth. Impact: Might suggest focusing on consultation features if delivery scaling is more challenging.
Why it matters: Helps understand our execution capabilities for each option. Expected answer: Balanced team, but with more experience in logistics. Impact: Might influence timeline and resource allocation for either option.
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