Should Aura prioritize expanding our meditation library or improving the sleep tracking feature?

Introduction

The trade-off we're considering is whether Aura should prioritize expanding our meditation library or improving the sleep tracking feature. This decision involves balancing user engagement, feature development, and resource allocation. I'll analyze this trade-off by examining product understanding, metrics, experimentation, and decision-making frameworks.

Step 1

Clarifying Questions (3 minutes)

• Context: Based on the current market trends, I'm thinking meditation and sleep are both high-growth areas in wellness apps. Could you share more about Aura's current market position and user growth in these two features?

Why it matters: Helps prioritize based on market opportunity and competitive advantage Expected answer: Strong in meditation, growing in sleep tracking Impact on approach: Would influence resource allocation and feature prioritization

• Business Context: Considering our revenue model, I assume we have a freemium structure. How do meditation content and sleep tracking contribute to user conversion and retention rates?

Why it matters: Aligns decision with revenue generation and user lifecycle Expected answer: Meditation content drives conversions, sleep tracking improves retention Impact on approach: Would affect the balance between acquisition and retention strategies

• User Impact: Looking at our user segments, I'm curious about the overlap between meditation users and sleep tracking users. What percentage of our users actively engage with both features?

Why it matters: Identifies potential for cross-feature synergies and user experience improvements Expected answer: 30-40% overlap with room for growth Impact on approach: Could lead to integrated feature development strategies

• Technical: Regarding the sleep tracking feature, I'm wondering about our current technical capabilities. Are we using device sensors, user input, or a combination for sleep data collection?

Why it matters: Determines the scope and complexity of potential improvements Expected answer: Combination of sensors and user input, with room for algorithm refinement Impact on approach: Would influence the type and extent of sleep tracking improvements

• Resource: Considering our development team structure, how are our resources currently split between content creation (for meditation) and feature development (for sleep tracking)?

Why it matters: Assesses current resource allocation and potential for reallocation Expected answer: 60% content, 40% feature development Impact on approach: Would impact the feasibility and timeline of proposed changes