Introduction
The trade-off we're examining today is whether BAT should prioritize expanding Brave Rewards to more websites or focus on increasing payouts to existing publisher partners. This decision is crucial for Brave's growth strategy and the sustainability of its unique advertising model. I'll analyze this trade-off by considering user impact, publisher relationships, and overall ecosystem health.
I'd like to outline my approach to ensure we're aligned on the key areas I'll be covering in my analysis.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps gauge user engagement and potential for growth Expected answer: 20-30% of users actively use Brave Rewards Impact: Lower adoption might prioritize expansion, higher might focus on increasing payouts
Why it matters: Understand financial implications of increasing payouts Expected answer: Publisher payouts directly affect profit margins Impact: Higher impact would lean towards optimizing existing partnerships
Why it matters: Identifies which strategy might benefit different user groups Expected answer: Power users engage with more diverse content Impact: More diverse engagement might favor expansion
Why it matters: Assesses feasibility of rapid expansion Expected answer: Current system can handle 2x current publisher base Impact: Lower capacity might prioritize optimizing existing partnerships
Why it matters: Determines ability to execute on expansion strategy Expected answer: Small team handling both onboarding and management Impact: Limited resources might favor focusing on existing partners
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