For Gojek Tech's food delivery platform, should we prioritize expanding restaurant selection or improving delivery speed?

Introduction

For Gojek Tech's food delivery platform, we're faced with a critical trade-off: should we prioritize expanding our restaurant selection or improving delivery speed? This decision will significantly impact our user experience, market position, and overall business performance. I'll analyze this trade-off by examining key metrics, stakeholder impacts, and potential outcomes to provide a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Gojek is facing increased competition in the food delivery space. Could you provide more context on our current market position and the specific challenges we're facing?

Why it matters: Helps tailor the solution to our competitive landscape Expected answer: Gojek is a strong player but facing pressure from new entrants Impact on approach: Would influence whether we prioritize differentiation or market share

• Business Context: Based on our business model, I'm thinking delivery fees are a significant revenue source. Can you confirm our primary revenue streams and their relative importance?

Why it matters: Aligns solution with our financial priorities Expected answer: Delivery fees and restaurant commissions are key revenue drivers Impact on approach: Would affect the balance between optimizing for speed vs. restaurant variety

• User Impact: I'm assuming we have data on user retention rates. Can you share insights on the main reasons for user churn – is it lack of restaurant options or slow delivery times?

Why it matters: Identifies the most pressing user pain points Expected answer: Both factors contribute, but one may be more significant Impact on approach: Would guide which aspect to prioritize for immediate improvement

• Technical Feasibility: Considering our current infrastructure, I'm thinking improving delivery speed might require significant tech investment. What's our current capability for route optimization and driver allocation?

Why it matters: Assesses the technical effort required for speed improvements Expected answer: Some optimization in place, but room for improvement Impact on approach: Would influence the timeline and resources needed for speed enhancements

• Resource Allocation: Given the potential scope of either initiative, I'm curious about our current team structure. Do we have dedicated teams for restaurant partnerships and delivery logistics, or would this require new hires?

Why it matters: Determines the feasibility of executing either option Expected answer: Existing teams in place, but may need expansion Impact on approach: Would affect the timeline and budget considerations for each option