Is it better for Gousto to invest in improving the mobile app experience or enhancing the website functionality for desktop users?

Introduction

The trade-off between improving Gousto's mobile app experience or enhancing website functionality for desktop users is a critical decision that could significantly impact user engagement and business growth. This scenario highlights the need to prioritize resources effectively in an increasingly multi-platform environment. I'll analyze this trade-off by examining user behavior, technical considerations, and business impact to provide a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on recent market trends, I'm thinking mobile usage might be outpacing desktop for meal kit services. Could you share any data on the current split between mobile and desktop users for Gousto?

Why it matters: Helps prioritize platform investment based on user behavior Expected answer: 60% mobile, 40% desktop Impact on approach: Higher mobile usage would strengthen the case for app improvement

• Considering Gousto's business model, I'm assuming customer retention is crucial. How do our retention rates compare between mobile app users and desktop users?

Why it matters: Identifies which platform might be more effective for long-term customer value Expected answer: Mobile app users have 15% higher retention Impact on approach: Would prioritize app development to boost overall retention

• Looking at our tech stack, I'm wondering about the current state of our mobile app. Is it a native app or a hybrid/web-based app?

Why it matters: Influences the scope and potential impact of app improvements Expected answer: Hybrid app using React Native Impact on approach: Might suggest a shift to native for better performance if app is prioritized

• Considering resource allocation, what's our current split of engineering resources between mobile and web development?

Why it matters: Helps understand the feasibility of shifting focus Expected answer: 40% mobile, 60% web Impact on approach: Significant reallocation might be needed if prioritizing mobile

• Given the competitive landscape, how urgent is this decision? Are we seeing any immediate impact on key metrics from our current platform performance?

Why it matters: Determines the timeline for implementation and potential short-term losses Expected answer: Moderate urgency, seeing a 5% drop in conversion on mobile Impact on approach: Might suggest a phased approach, starting with critical mobile improvements