For Greenhouse Software's onboarding solution, should we invest in developing more customizable workflows or enhance the mobile experience for new hires?

Introduction

For Greenhouse Software's onboarding solution, we're facing a critical trade-off between developing more customizable workflows or enhancing the mobile experience for new hires. This decision will significantly impact our product strategy and user satisfaction. I'll analyze this trade-off by examining the product context, identifying key metrics, designing experiments, and providing a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking about the current market position of Greenhouse Software. Could you share our market share and primary competitors in the HR tech space?

Why it matters: Helps understand competitive pressures and potential differentiation strategies. Expected answer: Mid-sized player with 15-20% market share, competing with Workday and SAP SuccessFactors. Impact on approach: Would influence whether we prioritize feature parity or unique differentiation.

• Business Context: Based on our revenue model, I assume customizable workflows might impact our enterprise tier pricing. How does our current pricing structure align with these potential features?

Why it matters: Determines potential revenue impact of customization options. Expected answer: Tiered pricing with customization available in higher tiers. Impact on approach: Could justify focusing on customization if it drives upsells.

• User Impact: Considering user segments, I'm curious about the split between desk-based and mobile-first employees among our clients. Do we have data on this distribution?

Why it matters: Helps prioritize mobile experience based on user needs. Expected answer: 60% desk-based, 40% mobile-first, with mobile usage growing. Impact on approach: High mobile usage would strengthen the case for mobile enhancement.

• Technical: Regarding our current architecture, how modular is our workflow system? Could we easily add customization options without a major overhaul?

Why it matters: Assesses technical feasibility and resource requirements for customization. Expected answer: Moderately modular, would require significant but not complete restructuring. Impact on approach: High modularity would make customization more attractive.

• Resource and Timeline: Given our current team structure, how would you characterize our mobile development capabilities versus our workflow customization expertise?

Why it matters: Identifies potential resource constraints or advantages. Expected answer: Stronger in workflow customization, mobile team is newer and smaller. Impact on approach: Might favor customization if mobile resources are limited.