Should HashedIn prioritize expanding its cloud migration services to new industries or focus on deepening expertise in existing sectors?

Introduction

The key trade-off for HashedIn is whether to expand cloud migration services to new industries or deepen expertise in existing sectors. This decision impacts resource allocation, market positioning, and long-term growth strategy. I'll analyze this trade-off by examining market dynamics, customer needs, and internal capabilities to provide a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on HashedIn's current market position, I'm thinking we might have a strong foothold in specific industries. Could you share which sectors we're currently serving and our market share in each?

Why it matters: Helps assess the potential for growth in existing markets vs. new ones Expected answer: Strong in finance and healthcare, with 15-20% market share Impact on approach: High market share might suggest focusing on new industries for growth

• Considering our revenue model, I assume we charge based on project complexity and scale. Is our pricing structure consistent across industries, or do we see significant variations?

Why it matters: Influences the financial impact of expanding vs. deepening Expected answer: Pricing varies by industry due to specific compliance needs Impact on approach: Might favor expansion if new industries offer higher margins

• Looking at user behavior, I'm curious about the typical migration timeline and post-migration support needs across different sectors. Do these vary significantly?

Why it matters: Affects resource allocation and long-term customer value Expected answer: Timelines and support needs vary widely by industry Impact on approach: Could influence decision based on our current capacity and expertise

• Regarding our technical capabilities, how adaptable is our current cloud migration toolkit to new industries? Are there significant differences in migration challenges across sectors?

Why it matters: Determines the feasibility and cost of expansion Expected answer: Core toolkit is adaptable, but industry-specific modules required Impact on approach: Might favor deepening if expansion requires substantial R&D

• Considering our team structure, how are our cloud migration experts currently organized? Are they industry-specific or generalists?

Why it matters: Impacts the ease of pivoting to new industries or deepening expertise Expected answer: Mix of industry specialists and generalists Impact on approach: Could influence training needs and hiring strategy for either option