Should Hopin prioritize adding more interactive features or focus on improving platform stability and performance?

Introduction

The trade-off between adding more interactive features or focusing on improving platform stability and performance for Hopin is a critical decision that will shape the product's future. This scenario involves balancing user engagement with technical reliability, which are both essential for a virtual events platform. I'll analyze this trade-off by examining the product context, potential impacts, and data-driven decision-making process.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking about Hopin's current market position. Could you share any recent changes in user growth or competitor landscape that might be influencing this decision?

Why it matters: Helps prioritize features vs. stability based on market pressures Expected answer: Steady growth with increasing competition Impact on approach: Would balance innovation with platform reliability

• Business Context: Based on Hopin's business model, I assume revenue is tied to event hosting and attendee engagement. How does our current revenue breakdown look between these sources?

Why it matters: Aligns solution with primary revenue drivers Expected answer: 60% from event hosting, 40% from engagement-based features Impact on approach: Would influence whether to prioritize new features or stability for core hosting

• User Impact: I'm curious about our user segments. What's the split between enterprise clients and smaller event organizers, and how does their feature usage differ?

Why it matters: Ensures solution addresses needs of key user segments Expected answer: 70% enterprise, 30% smaller organizers; enterprises use more advanced features Impact on approach: Would tailor solution to meet enterprise needs while maintaining simplicity for smaller clients

• Technical: Regarding our current platform stability, what's our current uptime percentage and what are the main technical challenges we're facing?

Why it matters: Determines urgency of stability improvements Expected answer: 99.5% uptime, challenges with scalability during peak usage Impact on approach: Would influence resource allocation between new features and infrastructure improvements

• Resource: Can you give me an idea of our current engineering team capacity and any upcoming changes in resources?

Why it matters: Helps determine feasibility of parallel feature development and stability improvements Expected answer: Team at 80% capacity, plans to hire 20% more in Q3 Impact on approach: Would inform timeline and scope of potential solutions