Introduction
The Instagram Insights team is facing a critical decision: should we enhance our export options or focus on improving existing report features? This trade-off involves balancing user needs, technical resources, and strategic priorities. I'll analyze this situation using a structured approach, considering various stakeholders and potential outcomes.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the key areas we'll explore in this discussion.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps understand the urgency and background of the issue. Expected answer: Recent user complaints or declining engagement with current features. Impact: Would influence prioritization and solution design.
Why it matters: Ensures alignment with broader business goals. Expected answer: Critical for retaining high-value advertisers and creators. Impact: Would justify more resources if directly tied to revenue.
Why it matters: Helps focus improvements on highest-impact areas. Expected answer: Mid-tier creators and small businesses struggling most. Impact: Would guide feature prioritization and marketing approach.
Why it matters: Determines what's possible within our infrastructure. Expected answer: Legacy systems limiting some export formats, API capacity concerns. Impact: Might shift focus to more feasible improvements.
Why it matters: Helps understand our capacity for implementing changes. Expected answer: Small dedicated team with potential for flex resources. Impact: Could influence timeline and scope of improvements.
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