Introduction
The key trade-off for Lilium is whether to prioritize urban air mobility or longer-distance regional flights. This decision will significantly impact Lilium's product strategy, market positioning, and resource allocation. I'll analyze this trade-off by examining the product ecosystem, potential impacts, key metrics, and experimental approaches to guide our decision-making process.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the analysis structure and key areas of focus.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps understand existing commitments and constraints Expected answer: Early-stage with prototypes for both use cases Impact: Would influence the feasibility of pivoting between options
Why it matters: Aligns decision with financial viability Expected answer: Regional flights potentially more profitable but higher initial investment Impact: Would affect the weight given to short-term vs. long-term considerations
Why it matters: Ensures alignment with market needs Expected answer: Urban has higher frequency but regional has higher willingness to pay Impact: Would influence product feature prioritization and go-to-market strategy
Why it matters: Assesses feasibility and development timelines Expected answer: Regional flights require more advanced battery technology Impact: Could determine short-term focus while developing long-term capabilities
Why it matters: Evaluates current capabilities and potential bottlenecks Expected answer: Stronger urban partnerships but growing interest in regional Impact: Might suggest a phased approach or parallel development strategies
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