Should Pluang prioritize adding more investment products or improving the user interface for existing ones?

Introduction

The trade-off question at hand is whether Pluang should prioritize adding more investment products or improving the user interface for existing ones. This scenario involves balancing product expansion with user experience enhancement, a common challenge in fintech. I'll analyze this trade-off by examining the business context, user impact, technical feasibility, and strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Pluang is a fintech platform focusing on investment products. Could you confirm if this is correct and provide any additional context about the company's current market position?

Why it matters: Helps frame the trade-off within the company's overall strategy Expected answer: Confirmation of fintech focus, details on market position Impact on approach: Would influence the balance between growth and consolidation strategies

• Business Context: Based on the trade-off presented, I'm thinking revenue growth might be a key priority. How does this decision align with Pluang's current business goals and revenue model?

Why it matters: Aligns solution with business objectives Expected answer: Revenue growth is important, but user retention is crucial Impact on approach: Would balance new product development with UX improvements

• User Impact: I'm considering the potential impact on different user segments. Can you share insights on which user groups are most affected by the current UI, and which might benefit from new investment products?

Why it matters: Ensures solution addresses key user needs Expected answer: New users struggle with UI, while experienced users want more products Impact on approach: Would tailor solution to address both user segments effectively

• Technical Feasibility: Considering the potential technical implications, how complex would it be to add new investment products versus overhauling the existing UI?

Why it matters: Assesses feasibility and resource requirements Expected answer: New products require significant backend work, UI improvements are more straightforward Impact on approach: Would influence prioritization based on technical constraints and timelines

• Resource Allocation: I'm thinking about team capacity and budget constraints. Can you provide an overview of the resources available for either option?

Why it matters: Ensures proposed solution is realistic within constraints Expected answer: Limited development resources, moderate budget for either option Impact on approach: Would focus on high-impact, resource-efficient solutions