Introduction
The trade-off we're examining today is whether SEI should prioritize expanding its wealth management platform features or focus on improving the user interface of existing tools. This decision is crucial for SEI's product strategy and will significantly impact our users, revenue, and market position. I'll analyze this trade-off by considering user needs, business objectives, technical feasibility, and long-term strategic implications.
I'll start by asking clarifying questions, then identify the trade-off type, analyze the product, and develop a hypothesis. From there, I'll define key metrics, design an experiment, plan data analysis, create a decision framework, and finally provide a recommendation with next steps.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps understand if we're playing catch-up or innovating Expected answer: We're feature-rich but lag in UX Impact on approach: Would lean towards UI improvement if true
Why it matters: Aligns decision with revenue strategy Expected answer: 70% from existing customers, 30% from new Impact on approach: Higher existing customer revenue would favor UI improvements
Why it matters: Indicates whether to focus on power users or improve accessibility Expected answer: 30% use advanced features regularly Impact on approach: Low usage might suggest need for UI improvements
Why it matters: Influences feasibility and timeline of each option Expected answer: Modular architecture, but some legacy components Impact on approach: Might favor gradual UI improvements if major refactoring is needed
Why it matters: Determines if we need to reallocate or hire for either option Expected answer: 70% feature development, 30% UX/UI Impact on approach: Might need to build UX capacity for interface improvements
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