Introduction
The key trade-off for SnapScan is whether to prioritize adding new features or improving existing functionality to boost user retention. This scenario involves balancing innovation with optimization, considering both short-term gains and long-term sustainability. I'll analyze this trade-off by examining the product context, potential impacts, key metrics, and experimental approaches to inform a strategic recommendation.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the key areas I'll be covering in my analysis.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps quantify the problem and set benchmarks for improvement Expected answer: Slight decline in retention over the past quarter Impact on approach: Would influence the urgency of our solution and target metrics
Why it matters: Aligns solution with financial goals Expected answer: 10% increase in retention could lead to 5% revenue growth Impact on approach: Would justify more significant investment in retention-focused initiatives
Why it matters: Helps tailor solutions to specific user needs Expected answer: Power users and new users in the past 3 months Impact on approach: Would focus our efforts on features or improvements most valuable to these segments
Why it matters: Assesses technical constraints and opportunities Expected answer: Existing features are more modular and easier to update Impact on approach: Might lean towards improving existing functionality if it's significantly faster to implement
Why it matters: Determines realistic scope of potential solutions Expected answer: Limited resources, team is currently split 70/30 on new features vs. optimization Impact on approach: Might need to reallocate resources based on our prioritization decision
Subscribe to access the full answer
Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$66.00 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question