Should Within prioritize expanding SUPERNATURAL's music library or developing new workout types, given limited development resources?

Introduction

The trade-off we're facing is whether Within should prioritize expanding SUPERNATURAL's music library or developing new workout types, given limited development resources. This decision is crucial for the product's growth and user engagement. I'll analyze this trade-off by examining the product context, potential impacts, key metrics, and experimental approaches to inform a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming SUPERNATURAL is a VR fitness app. Could you confirm this and provide a brief overview of its current features and user base?

Why it matters: Establishes the product context for informed decision-making. Expected answer: Confirmation and basic product details. Impact on approach: Shapes the analysis based on the product's current state and market position.

• Business Context: What's our current revenue model, and how do music library and workout types contribute to it?

Why it matters: Helps prioritize features based on revenue impact. Expected answer: Subscription model with potential in-app purchases. Impact on approach: Influences decision based on direct revenue contributions of each option.

• User Impact: Which user segments are most affected by music variety vs. workout diversity?

Why it matters: Ensures we're addressing the needs of key user groups. Expected answer: Different preferences among casual users vs. fitness enthusiasts. Impact on approach: Tailors solution to meet the needs of high-value user segments.

• Technical: What are the technical complexities involved in expanding the music library versus developing new workout types?

Why it matters: Assesses feasibility and resource requirements for each option. Expected answer: Music licensing complexities vs. motion capture for new workouts. Impact on approach: Influences timeline and resource allocation recommendations.

• Resource: What's our current team capacity and skill set distribution?

Why it matters: Determines our ability to execute on either option effectively. Expected answer: Limited resources with specific expertise areas. Impact on approach: Shapes recommendation based on team strengths and constraints.