Is it better for Udaan to focus on improving the mobile app experience or enhancing desktop functionality?

Introduction

The trade-off between improving Udaan's mobile app experience or enhancing desktop functionality is a critical decision that could significantly impact our user engagement and business growth. This scenario requires careful consideration of our user base, market trends, and strategic objectives. I'll analyze this trade-off by examining key metrics, designing experiments, and providing a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking Udaan primarily serves B2B customers in India. Could you confirm our main user segments and their typical device preferences?

Why it matters: Helps tailor our solution to user needs Expected answer: Mix of small retailers and large businesses, with varying device usage Impact: Would influence which platform to prioritize

• Business Context: Based on our revenue model, I assume we earn through transaction fees. How does our revenue split between mobile and desktop transactions currently?

Why it matters: Aligns development efforts with revenue sources Expected answer: Mobile generates 60% of revenue, desktop 40% Impact: Higher mobile revenue might justify prioritizing the app

• User Impact: I'm guessing our user retention rates differ between mobile and desktop. Can you share any insights on this?

Why it matters: Retention is crucial for long-term growth Expected answer: Mobile has higher engagement but lower conversion rates Impact: Might indicate need to improve mobile conversion funnel

• Technical: Considering our current architecture, how much effort would it take to significantly enhance either platform?

Why it matters: Helps assess feasibility and resource allocation Expected answer: Mobile improvements are easier due to newer tech stack Impact: Could lean towards mobile if it offers quicker wins

• Resource: What's our current team composition in terms of mobile vs. web developers?

Why it matters: Determines our capacity to execute on either option Expected answer: Balanced team with slight mobile expertise edge Impact: Might influence short-term focus based on available skills