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Introduction
The trade-off between enhancing Vivino's mobile app experience and developing new features for the website platform is a critical decision that will shape our product strategy and user engagement. This scenario involves balancing resource allocation, user preferences, and potential business impact across two key platforms. I'll analyze this trade-off by examining user behavior, technical considerations, and business objectives to provide a strategic recommendation.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the key areas I'll be exploring in this analysis.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps prioritize platform investment based on user behavior Expected answer: 70-80% mobile, 20-30% desktop Impact on approach: Higher mobile usage would justify prioritizing app enhancements
Why it matters: Identifies which platform is more effective for driving sales Expected answer: App has 1.5-2x higher conversion rate Impact on approach: Higher app conversion would support focusing on mobile experience
Why it matters: Helps tailor features to retain and engage high-value users Expected answer: Power users prefer the app for quick scanning and purchasing Impact on approach: Would prioritize app features catering to power users
Why it matters: Identifies potential roadblocks or advantages for development Expected answer: App allows for native device features, website easier to update quickly Impact on approach: Would influence feature selection based on technical feasibility
Why it matters: Assesses internal capacity to execute on either option Expected answer: Stronger mobile development team Impact on approach: Might lean towards app enhancements if mobile expertise is stronger
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